The Evergreen Playbook https://evergreenplaybook.com Marketing and strategy podcast for founders. Timeless ideas on brand building, business growth and long-term strategy. One expert, one playbook per episode. Hosted by David Göz. en © 2026 David Göz / Hexagram Creative David Göz David Göz false https://evergreenplaybook.com/og-social.png The Evergreen Playbook https://evergreenplaybook.com <![CDATA[You Waste 33% of Your Money in the Briefing]]> https://evergreenplaybook.com/episodes/sebastian-wolf-briefing/ https://evergreenplaybook.com/episodes/sebastian-wolf-briefing/ Wed, 10 Jun 2026 22:40:00 GMT David Göz Prof. Dr. Sebastian Wolf, Professor of Advertising and Strategic Brand Management 01:09:26 <![CDATA[Agency Value in the AI Era]]> https://evergreenplaybook.com/episodes/paul-krauss-agency-value/ https://evergreenplaybook.com/episodes/paul-krauss-agency-value/ Sun, 30 Nov 2025 18:35:10 GMT David Göz Paul Krauss, AI Partner 00:48:49 <![CDATA[Strategic B2B Marketing: Buyers, Brand and Product]]> https://evergreenplaybook.com/episodes/manuela-kohlhas-b2b-marketing/ https://evergreenplaybook.com/episodes/manuela-kohlhas-b2b-marketing/ Mon, 21 Jul 2025 11:00:00 GMT David Göz Manuela Kohlhas, Director of Product Marketing 00:34:08 <![CDATA[How Small Brands Grow with Limited Marketing Budgets]]> https://evergreenplaybook.com/episodes/peter-kiefer-small-brands-grow/ https://evergreenplaybook.com/episodes/peter-kiefer-small-brands-grow/ Mon, 24 Mar 2025 11:00:00 GMT David Göz Peter Kiefer, Managing Partner 00:57:46 <![CDATA[Marketing as a Strategic Business Function]]> https://evergreenplaybook.com/episodes/alexander-schulze-marketing-business-function/ https://evergreenplaybook.com/episodes/alexander-schulze-marketing-business-function/ Tue, 11 Feb 2025 07:25:00 GMT David Göz Alexander Schulze, Manager 00:39:24 <![CDATA[Simplicity in Marketing: The Five Lightbulbs Framework]]> https://evergreenplaybook.com/episodes/billy-broas-simplicity-marketing/ https://evergreenplaybook.com/episodes/billy-broas-simplicity-marketing/ Wed, 22 Jan 2025 17:00:00 GMT David Göz Billy Broas, Marketing strategist 00:44:45 <![CDATA[Brand Science: Laws, Levers and Hogwash]]> https://evergreenplaybook.com/episodes/ethan-decker-brand-science/ https://evergreenplaybook.com/episodes/ethan-decker-brand-science/ Thu, 26 Sep 2024 16:00:00 GMT David Göz Ethan Decker, Scientist-turned-marketer 00:48:47 <![CDATA[Processual Brand Thinking: A Brand Management Process]]> https://evergreenplaybook.com/episodes/michael-reinicke-processual-brand-thinking/ https://evergreenplaybook.com/episodes/michael-reinicke-processual-brand-thinking/ Wed, 17 Jul 2024 06:39:42 GMT David Göz Michael Reinicke, Freelance Strategist 01:00:45 <![CDATA[Community Marketing: Building Belonging Over Time]]> https://evergreenplaybook.com/episodes/mirja-schwartz-community-marketing/ https://evergreenplaybook.com/episodes/mirja-schwartz-community-marketing/ Wed, 19 Jun 2024 10:00:00 GMT David Göz Mirja Schwartz, Community Strategy Expert 00:40:17 <![CDATA[Customer Excitement in Brand Experience]]> https://evergreenplaybook.com/episodes/the-spikes-excitement/ https://evergreenplaybook.com/episodes/the-spikes-excitement/ Mon, 25 Mar 2024 07:00:00 GMT David Göz Gordon Euchler & Maik Hoffman, The Spikes 00:42:29 <![CDATA[Business Storytelling: Real-Life Stories and Fiction]]> https://evergreenplaybook.com/episodes/falk-ebert-storytelling/ https://evergreenplaybook.com/episodes/falk-ebert-storytelling/ Fri, 23 Feb 2024 07:00:00 GMT David Göz Falk Ebert, Strategy and Innovation Consultant 00:51:47