Episode 007 · Feb 2025 · 39 min Marketing as a Strategic Business Function
Alexander Schulze explains how marketing earns strategic influence through market orientation, customer insight and projects that create business impact.
Show Notes
Alexander Schulze and David Göz discuss why marketing is often reduced to promotion, even though it can inform product, pricing, distribution and business strategy.
Schulze describes market orientation through customer understanding, competitor and industry knowledge, cultural context and projects that show marketing’s business impact.
Der Gast
Alexander Schulze
Manager · Vivaldi Group
Alexander works at a global marketing consultancy specialising in brand strategy, innovation and digital transformation across nutrition, retail, automotive and energy.
Bleib im Playbook.
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