Jede Folge als praktisches Playbook, evidenzbasierte Prinzipien, die du direkt am Montag einsetzen kannst.
Playbooks Die Evergreen Playbooks
Jede Folge von The Evergreen Playbook endet mit einer Reihe von Prinzipien, die der Hörer sofort anwenden kann. Diese Playbooks gehen tiefer: Schritt-für-Schritt-Frameworks, direkt aus dem Gespräch und den Ideen dahinter.
11 Playbooks veröffentlicht
Neuestes Playbook
Creative Briefing Playbook: Avoiding 33% Waste
Prof. Dr. Sebastian Wolf · Stuttgart Media University
BetterBriefs research found that poor briefing can waste 33% of a marketing budget. Prof. Dr. Sebastian Wolf’s framework covers the briefing situation, the recipient, five questions, templates, the choice between inspiration and boundaries, and the rebrief tha…
Playbook lesen →Agency Value in the AI Era
Paul Krauss · TeamOne Developers
Paul Krauss examines how AI changes the agency business model. The discussion focuses on the value of concepts, increasingly inexpensive execution, client research, faster concept…
Playbook lesen →Strategic B2B Marketing Playbook
Manuela Kohlhas · PTC
Manuela Kohlhas discusses B2B marketing as a strategic partner to product and sales. Her approach starts with the customer’s challenge, translates complex products into a clear sto…
Playbook lesen →How Small Brands Grow
Peter Kiefer · PUNCH Marketing Consultancy
Peter Kiefer discusses how a small brand can work with the principles described in How Brands Grow when it cannot afford national reach or broad physical availability. The conversa…
Playbook lesen →Marketing as a Strategic Business Function
Alexander Schulze · Vivaldi Group
Alexander Schulze describes marketing as a business function that brings market-oriented insight to the organisation. His framework connects customer, competitor, industry and cult…
Playbook lesen →Five Lightbulbs Messaging Framework
Billy Broas
Billy Broas traces his approach to the core message behind his beer-brewing business. The Five Lightbulbs framework helps marketers identify the beliefs a customer needs, then make…
Playbook lesen →Brand Science: Laws, Levers and Hogwash
Ethan Decker · Applied Brand Science
Ethan Decker applies brand science to marketing decisions. He separates durable laws of buyer behaviour from levers that depend on context and claims that do not hold up, then uses…
Playbook lesen →Processual Brand Thinking
Michael Reinicke
Michael Reinicke treats brand management as an ongoing process rather than a series of isolated campaigns. He covers annual planning, market understanding, the full marketing mix,…
Playbook lesen →Community Marketing: From Audience to Belonging
Mirja Schwartz
Mirja Schwartz distinguishes a community from an audience. Her approach starts with an organisation’s own vision and values, then develops shared ground, community roles and consis…
Playbook lesen →Customer Excitement Playbook
Gordon Euchler & Maik Hoffman
Gordon Euchler and Maik Hoffman discuss customer excitement as something different from satisfaction or stated preference. Their research asks people about an interaction they genu…
Playbook lesen →Business Storytelling: Real Life and Fiction
Falk Ebert
Falk Ebert distinguishes real-life storytelling from fictional storytelling and explains why the choice is independent of channel. The discussion covers showing daily work, brand n…
Playbook lesen →Mit jeder Folge ein neues Playbook
Jede Folge fügt der Sammlung ein weiteres Experten-Framework hinzu. Folge der Show, oder bring eine der Playbook-Ideen in deine Organisation oder auf dein Event.