A marketing and strategy podcast for founders and startups. Each episode covers the long-term fundamentals behind stronger brands, better marketing decisions and more valuable businesses.
A grounded, honest conversation about shrinking margins, wrong incentives, and what agencies must change to stay relevant.
For the ideas behind better marketing, stronger brands and more useful strategy.
YT 34:00 Manuela Kohlhas reframes marketing as a value-driving discipline — not a support function, not a promotion department.
YT 58:00 Where should a startup focus its marketing first? When does brand investment make sense? Peter Kiefer brings the evidence.
YT 45:00 Billy Broas's Five Lightbulbs method turns marketing complexity into clarity — and explains why most messaging fails before it starts.
Not sure where to start? This episode is the best introduction to the show's thinking.
Brand Science, Applied
With Ethan Decker
Short-term marketing pressure is real. Especially in SMEs and startups. There are campaigns to launch, channels to feed, leads to generate and numbers to explain. At some point, visible activity can start to look like progress.
The Evergreen Playbook looks beneath the surface: positioning, memory, customer understanding, category dynamics, brand building and the long-term business strategy behind better marketing.
Make better choices now because you understand what keeps working later.
Marketing strategist and founder of Hexagram Creative.
David's work sits at the intersection of marketing strategy, brand strategy and business strategy. He's drawn to the mechanics that create value beneath the visible layer of campaigns and channels.
Podcast · Marketing & Strategy