Episode 009
Strategic B2B Marketing: Buyers, Brand and Product
feat.Manuela Kohlhas on strategic B2B marketing, buyer empathy, customer stories, brand trust and product marketing.
Episode topics: B2B Marketing · Brand Strategy · Buyer Behaviour
The playbook behind brands built to last
A marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode covers the long-term fundamentals behind stronger brands, better marketing decisions and more valuable businesses.
Latest · Episode 012 
Four Questions That Simplify Strategy
feat. Judd Labarthe on the planning cycle, treating the four P's as questions rather than boxes, telling a real conviction from a slogan, and what he thinks marketing is actually for: making a brand easier to buy.
Episode topics: Marketing Strategy · Marketing Effectiveness
12 episodes and playbooks
international podcast, experts & audience
7500+ followers on LinkedIn
Featured episodes
View all episodes A curated starting point
For the ideas behind better marketing, stronger brands and more useful strategy.
Episode 008
How Small Brands Grow with Limited Marketing Budgets
feat.Peter Kiefer on applying brand-growth principles at small scale, choosing channels, building distinctiveness and measuring incremental value.
Episode topics: Brand Building · Marketing Strategy
Episode 011
You Waste 33% of Your Money in the Briefing
feat.Sebastian Wolf on BetterBriefs research, the five questions of a creative brief, thinking before templates, and rebriefing.
Episode topics: Agencies & Briefing · Marketing Effectiveness
Bring the playbook to your stage or your panel
David speaks and moderates on the fundamentals behind lasting growth: how brands get noticed, remembered and chosen. In English and German.
Formats
- Keynotes and talks20 to 60 minutes, built around one idea, with a playbook to take away.
- Workshops for teamsWorkshop-style sessions with structured playbook takeaways.
- Panels and fireside chatsPrepared moderation with speaker pre-calls. On stage or virtual.
- Live podcast on stageA recorded episode of The Evergreen Playbook at your event.
Also possible: consulting through Hexagram Creative, coming on as a guest if you have one clear evergreen idea, or sponsoring the show if the offer genuinely fits the audience.
The hidden work behind lasting growth
Short-term marketing pressure is real. Especially in SMEs and startups. There are campaigns to launch, channels to feed, leads to generate and numbers to explain. At some point, visible activity can start to look like progress.
The Evergreen Playbook looks beneath the surface: positioning, memory structures, customer understanding, category dynamics, culture and the business logic behind better marketing.
Make better decisions now because you understand what keeps working later.
Your host 
David Göz
Marketing strategist, keynote speaker, panel moderator, and founder of Hexagram Creative.
David sees marketing as all four Ps: product, price, distribution and communication. He believes meaningful change requires looking at them together with organisational structure and processes. His focus is communication and the team setup, responsibilities and KPIs that make it effective.
The Evergreen Playbook is where that interest meets conversation. Every guest brings one idea worth examining. Every episode becomes a playbook. David is available as a speaker, moderator and live podcast host for conferences, events and panels.
Common questions
What is The Evergreen Playbook?
A podcast about the hidden fundamentals of business, growth, marketing and culture, and how to implement them. One expert, one idea, one playbook per episode.
Who is it for?
For founders, marketers and business leaders in SMEs and startups who want to understand the mechanics behind lasting growth, rather than just chase the next trend.
Is it useful for smaller teams and budgets?
Yes. Long-term strategy is especially valuable when resources are limited because it helps you choose where to focus. The show gives you the thinking tools to make those choices more clearly.
How long are the episodes?
Between 35 and 65 minutes. Video on YouTube. Audio on Spotify and Apple Podcasts.
Who is David Göz?
Marketing strategist, consultant, keynote speaker and panel moderator. Founder of Hexagram Creative. David hosts The Evergreen Playbook and is available to speak at conferences, moderate panels and record live episodes of the show at events.
Reach people who care about better marketing decisions
For organisations, tools, services or events that genuinely help founders, marketers and business leaders. Every sponsorship is reviewed for audience and editorial fit first.
Sponsor the showGot an evergreen idea?
Strong guests bring one clear idea that stands the test of time, and the depth to explore its merits, mechanics and applications in a real conversation. Good English required. Previous podcast experience helps but isn't essential.
Apply to be a guest