The Evergreen Playbook takes guests with one evergreen idea: a principle that still holds in ten years, plus a concrete first step for listeners. David reads every application himself, which is also why not every one gets a reply.
One idea, explained properly by someone who has actually worked with it. This page is about whether that describes you, and what a useful application looks like.
If your idea sits in one of these areas, it is worth applying. The list is where the show already goes; it is not a fence.
One idea that will still matter in ten years, and the reason why: what it rests on, and what would have to change about people or markets before it stopped being true. Enough depth for a real conversation, enough clarity to remember. A principle, not a pitch.
You have worked with the topic deeply enough to explain the mechanics: the merits, the limits, the trade-offs and the conditions where the idea works best. The episode should create value per minute for the audience.
The show works best when guests bring judgement. You do not need a loud opinion, but you do need a clear one. What do people misunderstand about your topic? Where does the industry oversimplify it?
The show is recorded in English, so you should be comfortable holding a thoughtful conversation in it. A decent pair of headphones and a quiet space do most of the rest. Podcast experience helps, but preparation matters more.
Every episode should help the audience understand a bigger strategic topic and see how to begin implementing it. The aim is to make deep expertise usable.
A strong guest can explain the principle, show why it matters, and give listeners a concrete starting point: the first questions to ask, the first decisions to make, the first mistakes to avoid, or the first practical step towards the larger goal. People should leave with more than inspiration. They should understand the topic more clearly and know how to start applying it in their own context.
An episode here is more than one conversation. This website is built so your episode keeps working for you long after it airs, and it does: guest episode pages rank well in search for the guest's name and topic.
Your episode gets its own episode page, a written playbook of your ideas and a press release, each in English and German.
Your website, LinkedIn and the resources you mention are linked from your episode pages: real backlinks from a site about marketing strategy.
Structured data connects the pages to you as a person, and a machine-readable index points AI answer engines to your episode, so it shows up in search results (SEO) and in AI answers (GEO).
Evergreen topics on pages that stay online mean new people keep finding your ideas, and you, for years.
Not a judgement on the work, just a mismatch with what the show is for. Saying so plainly saves us both an application.
Tell David your evergreen idea in two or three sentences. A useful application answers four things: the bigger topic it helps people approach, why it will still hold in ten years, what a listener should understand differently afterwards, and one concrete first step they could take.
Every application is read personally, but there are more of them than there are replies. Not every one gets an answer, and the ones that skip the ten-year argument usually do not. If there is a fit, David will be in touch to arrange a short pre-call before recording.
Or reach David directly on LinkedIn
This approach covers all four Ps: product, price, place (distribution) and promotion (communication). Meaningful change requires looking at how they work together, including the organisation, responsibilities and processes behind them.
The focus here is communication, and the team setup, decision-making processes and KPIs that make it effective. The wider marketing mix sets the conditions for that work.