Speaker
How brands get noticed, remembered and chosen, built around one idea with a playbook to take away.
For: Marketing conferences, brand and founder events, startup programmes, company off-sites and agency events.
David Göz is available as a keynote speaker, panel moderator and marketing strategy consultant, in English and German.
Keynotes, panel moderation and strategy work
David Göz hosts The Evergreen Playbook and speaks, moderates and consults on the fundamentals behind stronger brands and better marketing decisions. In English and German.
12 published episodes
International expert guests
7500+ LinkedIn followers
Three ways to work together
Pick the format that fits, or send an enquiry describing what you are planning.
Why smaller brands win on sharper trade-offs rather than more activity, and how one idea becomes something a team can act on.
- Keynotes and talks from 20 to 60 minutes, built around one clear idea
- Workshop-style sessions with structured playbook takeaways
- A live podcast recording on stage: an episode of The Evergreen Playbook
- Tailored to founders, CMOs, agency teams, marketing departments or startup audiences
Moderator
Prepared moderation for sharper conversations. Live or online.
For: Events and formats that need a moderator who can handle strategic topics and keep a panel clear and moving.
David moderates panels, roundtables and fireside chats with the same preparation he brings to the show: research, real listening, and a clear sense of where the conversation needs to go. Speakers get room to think, the audience gets a through-line, and the panel reaches a point worth remembering.
- Speaker pre-calls and question development based on the topic and audience
- Substantive moderation, not reading from a question list
- Live synthesis: redirecting, challenging and connecting across panellists
- Comfortable on stage and in virtual formats
Consultant
Positioning, messaging and marketing foundations for your business, through Hexagram Creative.
For: Founders, CMOs and marketing leaders who want stronger foundations before investing more in execution.
Through Hexagram Creative: communication strategy, team structure, responsibilities, working processes and KPIs, informed by product, pricing and distribution decisions.
- Strategic diagnosis of marketing, brand or growth challenges
- Positioning and messaging clarity for founders, CMOs and marketing teams
- Brand strategy development, from architecture to go-to-market
- Founder and leadership sparring, plus longer-term advisory for SMEs and startups
12 conversations with people who know their subject
Moderation is mostly preparation and listening, and this is the public record of both: every guest arrived with a different expertise, and every episode had to find the through-line on the day. It is the same job a panel is.
- Judd Labarthe
- Prof. Dr. Sebastian Wolf
- Paul Krauss
- Manuela Kohlhas
- Peter Kiefer
- Alexander Schulze
- Billy Broas
- Ethan Decker
- Michael Reinicke
- Mirja Schwartz
- Gordon Euchler & Maik Hofmann
- Falk Ebert
Topics connected to the show
The strongest public proof is the body of conversations and playbooks. These are the recurring areas where David can speak, moderate, ask better questions or help teams think more clearly.
Brand strategyMarketing strategyPositioningB2B marketingSmall-brand growthMarketing scienceBetter briefingsEvergreen ideas
Speaker, moderator and strategist
David sees marketing as all four Ps: product, price, distribution and communication. He believes meaningful change requires looking at them together with organisational structure and processes. His focus is communication and the team setup, responsibilities and KPIs that make it effective.
All consulting and strategic work is delivered through Hexagram Creative.
Before you enquire
What does it cost?
Fees depend on the format, length, location and prep involved. Send the details and David comes back with a clear quote.
How far ahead should we book, and does David travel?
Earlier is better for keynotes; moderation can move faster. David is based in Germany and travels for the right events, in person or remote.
Which languages?
Talks and moderation in English or German.
Why David over another marketing speaker?
He brings the same evidence-based lens as the show and turns fundamentals into something an audience or team can use, with a playbook to take away.
Something specific in mind?
Send a short message with what you are planning: the event, company or format, the topic or challenge, the audience, the date and location, and whether you are after a keynote, moderation, a live podcast format, a workshop or consulting. David reviews enquiries personally.