Every episode distilled into a practical playbook — evidence-based principles you can apply Monday morning.
Each episode of The Evergreen Playbook ends with a set of principles the listener can apply immediately. These playbooks go deeper — step-by-step frameworks drawn directly from the conversation and the ideas behind it.
10 playbooks published
Paul Krauss · TeamOne Developers
Paul Krauss works at the intersection of AI and creative strategy. His position is direct: most agencies are misusing AI — not because they lack access to the tools, but because th…
Read the playbook →Manuela Kohlhas · PTC
Manuela Kohlhas spent 15 years working in B2B and tech marketing across five successful startup exits. Over those years one pattern repeated itself. The companies that grew fastest…
Read the playbook →Peter Kiefer · PUNCH Marketing Consultancy
Peter Kiefer spent years leading strategy at agencies before focusing independently on marketing effectiveness for smaller brands. His starting position makes many founders uncomfo…
Read the playbook →Alexander Schulze · Vivaldi Group
Alexander Schulze has worked across agency, corporate, and consultancy roles, seeing marketing from every angle. At Vivaldi Group, he helps CMOs do something that sounds simple but…
Read the playbook →Billy Broas
Billy Broas did not start as a marketing expert. He wanted to leave his engineering job, start an online beer brewing business, and support himself doing something he loved. His ma…
Read the playbook →Ethan Decker · Applied Brand Science
Ethan Decker studied ecology, spent years running quantitative simulations, then moved into marketing. What he found was a discipline full of confident opinions, unverified assumpt…
Read the playbook →Michael Reinicke
Michael Reinicke spent 13 years working across creative, media, digital, social, and brand consultancy. He always kept his eyes on the bigger problem. What he found was that most b…
Read the playbook →Mirja Schwartz
Mirja Schwartz has spent her career at the intersection of brand strategy and community building. Her central argument is that community is one of the most misused concepts in mark…
Read the playbook →Gordon Euchler & Maik Hoffman
Gordon Euchler has a PhD from Cambridge, a decade in advertising, and years at Deloitte. Maik Hoffman has run creative strategy for brands across Europe and spent time on both the…
Read the playbook →Falk Ebert
Falk Ebert has spent his career working at the intersection of marketing innovation and new channels — from NFC and QR codes to the metaverse and AI. In every cycle, he observed th…
Read the playbook →Every episode adds one more expert framework to the collection. Follow the show to get each new playbook as it publishes.
Playbooks