All Episodes

"

Most agencies love talking about the scissors. Clients only care about the haircut."

— Paul Krauss

"

Marketing should be a strategic partner, not just the team that makes things pretty."

— Manuela Kohlhas

"

Most small brands are solving the wrong growth problem."

— Peter Kiefer

"

Marketing that only promotes doesn't build a business."

— Alexander Schulze

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If they can't explain it, they won't buy it."

— Billy Broas

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The most expensive thing in marketing is a confident wrong belief."

— Ethan Decker

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You can't manage a brand if you're treating it like a document."

— Michael Reinicke

"

Community is not built — it is attracted."

— Mirja Schwartz

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It is possible to not just play a little role in people's lives, but to make a difference — and it is worth pursuing that."

— Gordon Euchler & Maik Hoffman

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Just show what you're doing. Reality is interesting enough."

— Falk Ebert