Press kit for The Evergreen Playbook — show overview, host biography and individual episode press releases.
Background information, host biography, and individual episode press releases for media, journalists and podcast directories.
Press enquiries: podcast@evergreenplaybook.com
The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea — a timeless principle behind lasting brand and business growth — and the expert who can explain why it matters.
The show covers brand strategy, positioning, marketing science, pricing, agency models, B2B buying behaviour, community marketing and the long-term fundamentals that outlast trend cycles. Every episode ends with a practical playbook: reusable principles the listener can apply the following Monday.
The Evergreen Playbook publishes video on YouTube and audio on Spotify and Apple Podcasts. The show has published 10 episodes and has accumulated over 7,000 followers on LinkedIn.
David Göz is a marketing strategist, consultant and the host of The Evergreen Playbook. He is the founder of Hexagram Creative, a strategic consultancy based in Kornwestheim, Germany, where he works with founders, CMOs and business leaders in SMEs and startups on marketing strategy, brand strategy and positioning.
His work sits at the intersection of marketing strategy, brand strategy and business strategy. David is drawn to the mechanics that create value beneath the visible layer of campaigns and channels.
Through The Evergreen Playbook, David has interviewed experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics, processual brand thinking and small-brand growth. He brings the same intellectual rigour from those conversations into his consulting and speaking work.
David Göz has over 7,000 followers on LinkedIn and is available for consulting engagements, keynote speaking and panel moderation.
Hexagram Creative is a strategic consultancy founded by David Göz, based in Kornwestheim, Germany. The practice focuses on marketing strategy, brand strategy and positioning for SMEs and startups.
All consulting and strategic work delivered through The Evergreen Playbook's speaking and consulting offerings is executed through Hexagram Creative.
Individual press releases for all 10 published episodes, formatted for media use.
with Paul Krauss · AI Partner
Most agencies don't have a creativity problem. They have a value creation problem.
Read press release →with Manuela Kohlhas · Director of Product Marketing
B2B marketing isn't just the team that makes things pretty. It's a strategic partner for product, sales and brand trust.
Read press release →with Peter Kiefer · Managing Partner
Small brands can't copy big-brand strategies. The playbook is different — and most marketers apply the wrong one.
Read press release →with Alexander Schulze · Manager
Marketing drifted into promotion. Alexander Schulze wants to pull it back into business strategy where it belongs.
Read press release →with Billy Broas · Marketing strategist
Making things simpler is not dumbing them down. It's the hardest, most valuable thing a marketer can do.
Read press release →with Ethan Decker · Scientist-turned-marketer
What does the evidence actually say about how brands grow? Not theory — what the science shows.
Read press release →with Michael Reinicke · Freelance Strategist
Most brand conversations are static snapshots. Michael Reinicke argues brand is a living process — and that changes everything.
Read press release →with Mirja Schwartz · Community Strategy Expert
Community is one of the most overused and least understood words in marketing. This episode unpacks what it actually means.
Read press release →with Gordon Euchler & Maik Hoffman · The Spikes
Excitement is one of the most underrated forces in brand building — and one of the hardest things to engineer deliberately.
Read press release →with Falk Ebert · Strategy and Innovation Consultant
Business storytelling splits into two worlds — and most companies are operating in the wrong one.
Read press release →
Press Kit