Episode 010 · Nov 2025 · 49 min Agency Value in the AI Era
Paul Krauss examines how AI changes agency margins, concept work and production, and why client problems should shape the service model.
Show notes
David Göz and Paul Krauss discuss agency margins, procurement, production and the pressure AI puts on the traditional agency model.
Krauss argues that agencies need to understand client problems, value concepts separately from execution, test more ideas before production and discuss outcomes with clients.
The Guest
Paul Krauss
AI Partner · TeamOne Developers
Paul works at the intersection of AI and creative strategy, tackling structural issues in today's agency landscape: fragmented models, wrong incentives, and the belief that more output equals more value.
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