The Archive 
Rethinking Value in the Agency World
Paul Krauss , AI Partner · TeamOne Developers
A grounded, honest conversation about shrinking margins, wrong incentives, and what agencies must change to stay relevant.
Every episode in one place. Search by topic, guest, or idea.
10 conversations about the fundamentals behind lasting brand and business growth. A marketing and strategy podcast for founders and startups — each episode built around one evergreen idea and the expert who can explain why it matters.
Paul Krauss , AI Partner · TeamOne Developers
A grounded, honest conversation about shrinking margins, wrong incentives, and what agencies must change to stay relevant.
Manuela Kohlhas , Director of Product Marketing · PTC
Manuela Kohlhas reframes marketing as a value-driving discipline — not a support function, not a promotion department.
Peter Kiefer , Managing Partner · PUNCH Marketing Consultancy
Where should a startup focus its marketing first? When does brand investment make sense? Peter Kiefer brings the evidence.
Alexander Schulze , Manager · Vivaldi Group
When did marketing lose its seat at the strategy table — and what does it take to get it back?
Billy Broas , Marketing strategist
Billy Broas's Five Lightbulbs method turns marketing complexity into clarity — and explains why most messaging fails before it starts.
Ethan Decker , Scientist-turned-marketer · Applied Brand Science
Ethan Decker brings the scientific method to brand strategy and challenges the myths most practitioners still rely on.
Michael Reinicke , Freelance Strategist
What if the reason brand work fails isn't the strategy but the way we talk about brands in the first place?
Mirja Schwartz , Community Strategy Expert
Mirja Schwartz brings clarity to community marketing — the real mechanics, the common mistakes, and why it works when it does.
Gordon Euchler & Maik Hoffman , The Spikes
Gordon Euchler and Maik Hoffman from The Spikes make the case that exciting people is not just possible — it's worth pursuing.
Falk Ebert , Strategy and Innovation Consultant
Falk Ebert breaks down the types of business storytelling, why real-life stories hit differently, and what the best examples have in common.