Featuring Alexander Schulze — Manager , Vivaldi Group
Kornwestheim, Germany — Feb 2025 — The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, today released a new episode on marketing strategy, cmo, business.
The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, has released Episode 007 of The Evergreen Playbook: Marketing as a Strategic Business Function. The episode features Alexander Schulze, Manager at Vivaldi Group in a conversation about Marketing Strategy, CMO, Business.
Marketing drifted into promotion. Alexander Schulze wants to pull it back into business strategy where it belongs.
When did marketing lose its seat at the strategy table — and what does it take to get it back?
Alexander works at a global marketing consultancy specialising in brand strategy, innovation and digital transformation across nutrition, retail, automotive and energy.
Alexander Schulze and David Göz examine the shift from a holistic marketing approach to a predominantly promotional focus — and what it costs businesses that make this shift.
They discuss how CMOs can reclaim strategic relevance by providing the market-oriented insights that make every other business function better at its job.
"Marketing that only promotes doesn't build a business."
Marketing as a Strategic Business Function is available now on:
The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea — a timeless principle behind lasting brand and business growth — and the expert who can explain why it matters. The show publishes video on YouTube and audio on Spotify and Apple Podcasts. It has 10 published episodes and over 7,000 followers on LinkedIn.
David Göz is a marketing strategist, consultant and the founder of Hexagram Creative, based in Kornwestheim, Germany. Through The Evergreen Playbook, he interviews experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics and small-brand growth. He is available for consulting, keynote speaking and panel moderation.
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For additional information, interviews or review copies, contact podcast@evergreenplaybook.com.
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