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The Evergreen Playbook Releases Episode 001: Storytelling: Real Life vs Fictional

Featuring Falk Ebert — Strategy and Innovation Consultant

FOR IMMEDIATE RELEASE Feb 2024
Media contact: David Göz
podcast@evergreenplaybook.com
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The Evergreen Playbook Releases Episode 001: "Storytelling: Real Life vs Fictional" with Falk Ebert , Strategy and Innovation Consultant

Kornwestheim, Germany — Feb 2024 — The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, today released a new episode on storytelling, strategy, communication.

The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, has released Episode 001 of The Evergreen Playbook: Storytelling: Real Life vs Fictional. The episode features Falk Ebert, Strategy and Innovation Consultant in a conversation about Storytelling, Strategy, Communication.

Business storytelling splits into two worlds — and most companies are operating in the wrong one.

Falk Ebert breaks down the types of business storytelling, why real-life stories hit differently, and what the best examples have in common.

Falk is a strategy and innovation consultant who helps companies find the right stories and tell them in ways that actually stick.

The first episode of The Evergreen Playbook. Falk Ebert and David Göz dive into the world of business storytelling — differentiating types, deep-diving into examples, and building a practical framework for choosing the right approach.

What makes a real-life story work? When does fictional storytelling serve a brand better? And why do most companies default to the wrong mode without realising it?

"Just show what you're doing. Reality is interesting enough."

— Falk Ebert

Key topics covered in this episode:

  • Channel choice does not determine story type — Real-life storytelling (showing what you actually do) and fictional storytelling (creative narrative…
  • The interesting truth compounds through consistency — A mortician posting about death on TikTok attracted over a million followers because the content was…
  • Build internal confidence before external reach — Before you amplify a story externally, ensure the people inside the company understand and own the n…
  • Transparency about the process is itself the story — Building in public — sharing roadmaps, decisions, challenges, and reasoning — creates a story that i…

Availability

Storytelling: Real Life vs Fictional is available now on:

About The Evergreen Playbook

The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea — a timeless principle behind lasting brand and business growth — and the expert who can explain why it matters. The show publishes video on YouTube and audio on Spotify and Apple Podcasts. It has 10 published episodes and over 7,000 followers on LinkedIn.

About David Göz

David Göz is a marketing strategist, consultant and the founder of Hexagram Creative, based in Kornwestheim, Germany. Through The Evergreen Playbook, he interviews experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics and small-brand growth. He is available for consulting, keynote speaking and panel moderation.

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For additional information, interviews or review copies, contact podcast@evergreenplaybook.com.

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