Featuring Michael Reinicke — Freelance Strategist
Kornwestheim, Germany — Jul 2024 — The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, today released a new episode on brand strategy, process, management.
The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, has released Episode 004 of The Evergreen Playbook: Processual Brand Thinking. The episode features Michael Reinicke, Freelance Strategist in a conversation about Brand Strategy, Process, Management.
Most brand conversations are static snapshots. Michael Reinicke argues brand is a living process — and that changes everything.
What if the reason brand work fails isn't the strategy but the way we talk about brands in the first place?
Formerly Head of Strategy at KNSK and Managing Director of Die Neue Vernunft, Michael is on a mission to introduce processual brand thinking to the industry.
Michael Reinicke lays out the problems with how brand managers and marketing managers currently talk about brands — and how shifting to a processual model fixes those problems at their root.
A dense, rewarding conversation for anyone who works with brand strategy at depth and wants a framework that survives beyond a single campaign cycle.
"You can't manage a brand if you're treating it like a document."
Processual Brand Thinking is available now on:
The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea — a timeless principle behind lasting brand and business growth — and the expert who can explain why it matters. The show publishes video on YouTube and audio on Spotify and Apple Podcasts. It has 10 published episodes and over 7,000 followers on LinkedIn.
David Göz is a marketing strategist, consultant and the founder of Hexagram Creative, based in Kornwestheim, Germany. Through The Evergreen Playbook, he interviews experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics and small-brand growth. He is available for consulting, keynote speaking and panel moderation.
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For additional information, interviews or review copies, contact podcast@evergreenplaybook.com.
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