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The Evergreen Playbook Releases Episode 003: Community Marketing Strategy

Featuring Mirja Schwartz — Community Strategy Expert

FOR IMMEDIATE RELEASE Jun 2024
Media contact: David Göz
podcast@evergreenplaybook.com
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The Evergreen Playbook Releases Episode 003: "Community Marketing Strategy" with Mirja Schwartz , Community Strategy Expert

Kornwestheim, Germany — Jun 2024 — The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, today released a new episode on community, marketing strategy.

The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, has released Episode 003 of The Evergreen Playbook: Community Marketing Strategy. The episode features Mirja Schwartz, Community Strategy Expert in a conversation about Community, Marketing Strategy.

Community is one of the most overused and least understood words in marketing. This episode unpacks what it actually means.

Mirja Schwartz brings clarity to community marketing — the real mechanics, the common mistakes, and why it works when it does.

Mirja is an expert in community strategy — an area of marketing that is widely discussed but rarely understood with real depth.

Mirja Schwartz joins David Göz to unpack community as a marketing and business strategy — not as a buzzword, but as a structural approach to building durable relationships.

What makes a community actually work? How do you go from audience to genuine participation? And why do most community-building efforts fall flat despite good intentions?

"Community is not built — it is attracted."

— Mirja Schwartz

Key topics covered in this episode:

  • Community starts with clear internal narrative — Before inviting others in, your team must know what you stand for and why you do what you do. Withou…
  • Belonging requires participation, not just consumption — A community where people only consume content is an audience, not a community. Build mechanisms for …
  • Values must be experienced, not just declared — A values statement in a brand handbook means nothing if members cannot experience those values in ho…
  • Build hybrid — online for breadth, in-person for depth — Online platforms reach scale. In-person gatherings deepen bonds. The strongest communities use both:…

Availability

Community Marketing Strategy is available now on:

About The Evergreen Playbook

The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea — a timeless principle behind lasting brand and business growth — and the expert who can explain why it matters. The show publishes video on YouTube and audio on Spotify and Apple Podcasts. It has 10 published episodes and over 7,000 followers on LinkedIn.

About David Göz

David Göz is a marketing strategist, consultant and the founder of Hexagram Creative, based in Kornwestheim, Germany. Through The Evergreen Playbook, he interviews experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics and small-brand growth. He is available for consulting, keynote speaking and panel moderation.

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For additional information, interviews or review copies, contact podcast@evergreenplaybook.com.

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