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The Evergreen Playbook Releases a new episode: Rethinking Value in the Agency World

Featuring Paul Krauss — AI Partner , TeamOne Developers

FOR IMMEDIATE RELEASE Nov 2025
Media contact: David Göz
podcast@evergreenplaybook.com
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The Evergreen Playbook Publishes New Episode: "Rethinking Value in the Agency World" with Paul Krauss , AI Partner , TeamOne Developers

Kornwestheim, Germany — Nov 2025 — The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, today released a new episode on agency, value creation, ai.

The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, has released The Evergreen Playbook: Rethinking Value in the Agency World. The episode features Paul Krauss, AI Partner at TeamOne Developers in a conversation about Agency, Value Creation, AI.

Most agencies don't have a creativity problem. They have a value creation problem.

A grounded, honest conversation about shrinking margins, wrong incentives, and what agencies must change to stay relevant.

Paul works at the intersection of AI and creative strategy, tackling structural issues in today's agency landscape: fragmented models, wrong incentives, and the belief that more output equals more value.

David Göz and Paul Krauss dissect the structural issues holding agencies back: shrinking margins, wrong incentives, procurement logic, and the belief that more assets equal more value.

They explore why outcome-based models matter, how AI accelerates both the good and the bad, and why strategy is quietly returning as the most important differentiator in the industry.

"Most agencies love talking about the scissors. Clients only care about the haircut."

— Paul Krauss

Key topics covered in this episode:

  • Separate concept from execution — price them differently — Concept is where scarce human judgement lives. Execution — asset production, derivatives, variations…
  • Use AI to test more concepts, not produce more executions — The most valuable thing AI enables is rapid concept testing. Five conceptually different approaches …
  • Start with the client's job to be done, not their brief — A brief describes what a client wants produced. A job to be done describes what they are actually tr…
  • Agree to be measured on outcomes, not deliverable counts — Agencies measured on impression volume and file delivery are protected from accountability. They are…

Availability

Rethinking Value in the Agency World is available now on:

About The Evergreen Playbook

The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea — a timeless principle behind lasting brand and business growth — and the expert who can explain why it matters. The show publishes video on YouTube and audio on Spotify and Apple Podcasts. It has 10 published episodes and over 7,000 followers on LinkedIn.

About David Göz

David Göz is a marketing strategist, consultant and the founder of Hexagram Creative, based in Kornwestheim, Germany. Through The Evergreen Playbook, he interviews experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics and small-brand growth. He is available for consulting, keynote speaking and panel moderation.

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For additional information, interviews or review copies, contact podcast@evergreenplaybook.com.

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